Case Study:
R.W. Beckett Corporation (HR)
We helped turn a tight-budget, large-scale corporate event into a memorable experience that earned praise from guests and executives alike.
The Client
R.W. Beckett leads the North American market in combustion technology, supplying heating and cleaning equipment, and specialized applications. They also develop electronic safety controls and offer a range of HVAC products. With a legacy spanning three generations since 1937, this privately held company is committed to integrity, excellence, and valuing its people, reaching over 50 million homes across the US.
The Challenge
For R.W. Beckett, showing employees they're valued is a top priority. That's why HR Manager, Bryan Underwood, reached out to us. He needed a solution for how to show genuine employee appreciation without adding to his already overflowing plate. They needed a range of solutions – interview welcomes, onboarding packages, get-well boxes, and sympathy gifts – all within varying budgets and aligned with their brand. Bryan's challenge was to find a partner who could take the gifting burden off his shoulders and help R.W. Beckett express genuine appreciation to their team, without losing his mind.
The Solution
So, how did we help Bryan and his team at R.W. Beckett? We hopped on a virtual call and showed them how our ongoing gifting service could take all the hassle out of their employee appreciation. Basically, we built them their own private online gift shop!
Here's how it works: this service lets them create up to six custom gift designs and gives them a dedicated portal – think of it as their own internal Amazon for gifts. Only R.W. Beckett employees can log in and order pre-approved gifts whenever they need them, 24/7. Say goodbye to DIY!
We started by curating five custom gift options for them to review, and guess what? Four of them used our branded box series. We even used three different box sizes to create a tiered gifting approach, perfect for different occasions… and budgets!
• Interview/Meeting Gifts: We used our branded cube box, packed with local snacks for out-of-towners. It's a small but thoughtful welcome.
• New Hire Welcome Gifts: For this, we went bigger with our branded Sonos box. We filled it with crowd-pleasing snacks, all color-coordinated with R.W. Beckett's brand for that extra aesthetic touch.
• Get Well Gifts: Our branded Gable box was perfect for get-well wishes. It’s large enough to fit our gourmet soup, soothing tea, and high-protein snacks to help with a speedy recovery.
• Sympathy Gifts: They wanted something special for sympathy gifts, so we designed a beautiful tray filled with comfort foods like gourmet meats, cheeses, and crackers. And to honor R.W. Beckett's Christian roots, we added a thoughtful devotional to be included with each gift.
Essentially, we gave Bryan and his team a complete, ready-to-go gifting solution, tailored to their needs and their brand. Now, showing their employees they care is as simple as a few clicks.
The Result
So, here's the best part – Bryan and his team? They're thrilled! Seriously, it's like a weight's been lifted. Remember how he was swamped? Well, now, showing their employees they care is a breeze. He actually told us, 'This setup is quick and easy,' which, let's be honest, is music to any HR manager's ears. While we don't track the precise number of smiles delivered, the consistent weekly orders speak volumes. It's become a regular part of how they do things. We’ve even noticed their gifts have been finding their way to their event and sales departments! And the best part? Their employees are loving it. It's making them feel genuinely appreciated, and that's what it's all about, right? It's been a win-win for everyone.
